Cigarette butts are the world's most littered item
Only 10 percent of all butts are properly disposed of in ash receptacles
Because cigarette butts are small, their impact is often overlooked.
Research has found that many smokers:
Don't believe littering cigarette butts is inappropriate behavior. Some feel they are acting responsibly by dropping them to the ground to extinguish them.
Consider dropping butts into gutters or storm drains a safe way to extinguish a cigarette
Blame their littering on a lack of well-placed bins for cigarette butts
About 95 percent of cigarette filters are composed of cellulose acetate - not cotton - and persist in the environment for a long period of time.
Cigarette litter can pose a hazard to animals and marine life when they mistake it for food
