As homeowners we care a great deal about our lawns. Every spring, we emerge from our homes after a long winter prepared to make our lawn the envy of the neighborhood. All free time is consumed with grooming and coaxing our lawns to an ever more perfect state, but now there’s a new way! PRIDE wants to help homeowners create a beautiful, yet low maintenance and environmentally friendly lawn. Proper watering techniques, chemical application and mowing practices can create a stress free (and therefore, happy and beautiful) lawn with minimal negative environmental impact.